Non-Profit Web Design and Internet Marketing

Depending on how active your non-profit is, you may not constantly have new content to add to your website. Of course, from a search engine optimization point of view, frequently updated sites get crawled more often by search engine robots and this could mean higher rankings for your selected keywords.
That said, there are other ways to get fresh content for your site, when there isn't much going on internally.
Blogging: You can blog about internal happenings, (and in fact you should) but you can also blog about things happening around you, or within your niche. You can weigh in on relevant news, and even activities of other non profits.

This is a great way to add new content a couple times a week (or as often as you can) to keep your non profit website fresh.

Regarding the redesign, there are several things to consider when planning one, and these factors are very specific to the site in question. But to name a few general ones -
-- You have to pay particular attention to the urls (make sure to use the same ones on the new site);
-- Make sure your content is well optimized with your keywords;
-- Lastly, make sure the site structure is user and search engine friendly.

For more specific consultation, or for assistance with your non profit website redesign job, please contact us.