Non-Profit Web Design and Internet Marketing

Your non-profit website must have content that is appealing to both humans and search engines. You may already know how to write for humans but what about search engines?

Search engine optimization (SEO) is a term that refers to a series of techniques used to make a website search engine friendly. It is just as important for non-profit websites as any other site out there because 80% of web users use search engines to find information. Unlike commercial website owners, your organization may not have the funds to explore expensive search advertising - so SEO may be even more important to you. Keep in mind that search engines such as google, rank PAGES not SITES. That means each page on your site gets to have a rank of it's own among the sea of other sites.

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About this guide:

            This guide has been written for small nonprofits that need help navigating the world of online fundraising and getting the most out of it. It is a beginner’s guide, so additional research is recommended.

It explains how to use many online resources to conduct an integrated online fundraising campaign. No technical knowledge is needed, and most of the tools highlighted are free. You can download a pdf version here.

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Your non-profit website is a very important tool in achieving overall success for your organization. Before setting up the site, you probably had certain ROI (Return On Investment) expectations. For instance - getting online donations, increasing newsletter subscription, enlisting volunteers, gaining media attention, etc. So once your non-profit website is finally up and running, how do you make sure it delivers?
Here are 5 tips:

1. Use Compelling Titles:
   The title of your page may be all someone reads before deciding to click the back button. Your title should compel the visitor to read further, make them want to learn more. However, be sure to deliver content that matches the title, and fulfills any implied promises.
2. Don't Make Visitors Think Too Much:
   You only have about 4 seconds to grab a visitor's attention before they hit the back button. Most web users expect to find what they need in this time, in order to remain on your site. Even though this statistic applies to all websites generally, and visitors to non-profit websites may be a little less in a hurry, you don't want to push the limits. So you want to make sure that your most important "calls to action" are conspicuous on the page. "Calls to action" include "get started", "join now", "donate now", or any other immediate action you want them to take.
   
   
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